NEW! A first-year bloomer, with graceful white blossoms. White Swan will be more floriferous the second year with 2’ sturdy stems that are great for long-lasting cut flowers. This is a natural selection from the white-flowered varieties of the native, purple echinacea. Flowers are popular with butterflies and birds enjoy the seeds. Drought tolerant, prefers full sun. Perennial in zones 3-8.